TY  - DATA
AU  - Cavusgil, S. Tamer
AU  - Knight, Gary
AU  - Riesenberger, John R.
TI  - International business: The new realities
SN  - ISBN-10: 1-292-15283-4 
U1  - BMVE 658.049 4th ed.
PY  - 2017///
CY  - Boston
PB  - Pearson Education Ltd.
KW  - International business enterprises - Management
KW  - International trade
KW  - International business enterprises
N1  - Includes glossary and indexes; Part 1: Foundation concepts.-- Part 2: The Environment of International Business.-- Part 3: Strategy and Opportunity Assessment.-- Part 4: Entering and Working in International Markets.-- Part 5: Functional Area Excellence
ER  -