Strategic marketing management - Banaag, Francis B.; Barboza, Nemesio; Montoya, Rome Sherriff G. (Manila: Unlimited Books Library Service and Publishing Inc., 2018)
Chapter 1: Introduction to Strategic Marketing Management.-- Chapter 2: Marketing analysis.-- Chapter 3: Analysis Of Marketing Situation.-- Chapter 4: Formulating Marketing Strategies.-- Chapter 5: Product And Branding.-- Chapter 6: Pricing Strategies.-- Chapter 7: Distribution Strategies.-- Chapter 8: Promotional Strategies.-- Chapter 9: Implementing And Managing Marketing Plan.
Includes bibliography
Keywords: Marketing -- Management