TY  - BOOK
AU  - Banaag, Francis B.
AU  - Barboza, Nemesio
AU  - Montoya, Rome Sherriff G.
TI  - Strategic marketing management
SN  - 978-971-9654-99-5
U1  - BFil. 658.84 
PY  - 2018///
CY  - Manila
PB  - Unlimited Books Library Service and Publishing Inc.
KW  - Marketing -- Management
N1  - Includes bibliography; Chapter 1: Introduction to Strategic Marketing Management.-- Chapter 2: Marketing analysis.-- Chapter 3: Analysis Of Marketing Situation.-- Chapter 4: Formulating Marketing Strategies.-- Chapter 5: Product And Branding.-- Chapter 6: Pricing Strategies.-- Chapter 7: Distribution Strategies.-- Chapter 8: Promotional Strategies.-- Chapter 9: Implementing And Managing Marketing Plan
ER  -