Czinkota, Michael R., author <br/><br/>
International marketing / 
by Michael R. Czinkota, Iika A. Ronkainen and Annie Peng Cui 
 - Eleventh Edition 
 - Boston:  Cengage Learning, Inc.,  c2023 
 - xxix, 604 pages:  illustrations;  28 centimeters 
 - c2023 
<br/><br/> Includes glossary and indexes 
<br/><br/>Part 1: The International Marketing Environment.-- Part 2: Finding Global Customers.-- Part 3: The Global Marketing Mix.-- Part 4: Leadership in Global Marketing. 
<br/><br/><label>ISBN: </label>978-0-357-44512-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Multinational corporations
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.848  / 658.848