TY  - BOOK
AU  - Czinkota, Michael R., author
AU  - Ronkainen, Iika, A.
AU  - Cui, Annie Peng
TI  - International marketing
SN  - 978-0-357-44512-9
U1  - BCir. 658.848 Eleventh Edition
PY  - 2023///
CY  - Boston
PB  - Cengage Learning, Inc.
KW  - Marketing
KW  - Multinational corporations
N1  - Includes glossary and indexes; Part 1: The International Marketing Environment.-- Part 2: Finding Global Customers.-- Part 3: The Global Marketing Mix.-- Part 4: Leadership in Global Marketing
ER  -