Nelson, Amy <br/><br/>
Consumer behavior :  Building marketing strategy/ 
by Amy Nelson 
 - New York:  Willford Press,  c2022 
 - vi, 233 pages:  illustrations;  25 centimeters 
 - c2022 
 - Knowledge series .
<br/><br/> Includes bibliographical references and index 
<br/><br/>Chapter 1. Consumers and their Behavior,-- Chapter 2. Segmenting Consumers,-- Chapter 3. Modeling of Consumer Behavior,-- Chapter 4. Consumer Service, Satisfaction and Relationship Management,-- Chapter 5. An Integrated Study of Consumerism. 
<br/><br/><label>ISBN: </label>978-1-64728-383-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer's preferences<br/>Consumer profiling<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BCir.   / 658.834 2