TY  - BOOK
AU  - Nelson, Amy
TI  - Consumer behavior: Building marketing strategy
SN  - 978-1-64728-383-4
U1  - BCir.  
PY  - 2022///
CY  - New York
PB  - Willford Press
KW  - Consumer behavior
KW  - Consumer's preferences
KW  - Consumer profiling
KW  - Marketing
N1  - Includes bibliographical references and index; Chapter 1. Consumers and their Behavior,-- Chapter 2. Segmenting Consumers,-- Chapter 3. Modeling of Consumer Behavior,-- Chapter 4. Consumer Service, Satisfaction and Relationship Management,-- Chapter 5. An Integrated Study of Consumerism
ER  -