Chanudhary Kiran <br/><br/>
Big data analytics :  Applications in business and marketing/ 
by Chanudhary Kiran 
 - Boca Raton:  CRC Press,  c2022 
 - vi , 261 pages:  illustrations;  23 centimeters 
 - c2022 
<br/><br/> Includes index 
<br/><br/>Contents: -- 1. Embrace the Data Analytics Chase: A Journey from Basics to Business,-- 2. Big Data Analytics and Algorithms,-- 3. Market Basket Analysis: An Effective Data - Mining Technique for Anticipating Consumer Purchase Behavior,-- 4. Customer View--Variation in Shopping Patterns,-- 5. Big Data Analytics for Market Intelligence,-- 6. Advancements and Challenges in Business Applications of SAR Images,-- 7. Exploring Quantum Computing  to Revolutionize Big Data Analytics for Various Industrial Sectors,-- 8. Evaluations of Green Degree of Reverse Logistic of Waste Electrical Appliances,-- 9. Nonparametric Approach of Comparing Company Performance: A Grey Relations Analysis,-- 10. Applications of Big Data Analytics in Supply - Chain Management,-- 11. Evaluation Study of Churn Prediction Models for Business Intelligence,-- 12. Big Data Analytics for Marketing Intelligence,-- 13. Demystifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications. 
<br/><br/><label>ISBN: </label>978-1-032-18766-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business -- Data processing<br/>Marketing -- Data processing<br/>Big data
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.05  / C39b