Big data analytics : Applications in business and marketing - Chanudhary Kiran; Alam, Mansaf (Boca Raton: CRC Press, 2022)
Contents: -- 1. Embrace the Data Analytics Chase: A Journey from Basics to Business,-- 2. Big Data Analytics and Algorithms,-- 3. Market Basket Analysis: An Effective Data - Mining Technique for Anticipating Consumer Purchase Behavior,-- 4. Customer View--Variation in Shopping Patterns,-- 5. Big Data Analytics for Market Intelligence,-- 6. Advancements and Challenges in Business Applications of SAR Images,-- 7. Exploring Quantum Computing to Revolutionize Big Data Analytics for Various Industrial Sectors,-- 8. Evaluations of Green Degree of Reverse Logistic of Waste Electrical Appliances,-- 9. Nonparametric Approach of Comparing Company Performance: A Grey Relations Analysis,-- 10. Applications of Big Data Analytics in Supply - Chain Management,-- 11. Evaluation Study of Churn Prediction Models for Business Intelligence,-- 12. Big Data Analytics for Marketing Intelligence,-- 13. Demystifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications.
Includes index
Keywords: Business -- Data processing; Marketing -- Data processing; Big data