E-commerce management text and cases/
by B.R. Sharma
- New Delhi: Random Publications, c2022
- viii, 345 pages: 24 centimeters
- c2022
Includes bibliography and index
1. Electronic Commerce.-- 2. The World Of E-Retailing And E-Retail Management.-- 3. Development Of E-Commerce Technology.-- 4. E-Shopping For Consumers.-- 5. The Digital Retailer And Customer Relationship Management.-- 6. E-Commerce And E-Business Management.-- 7. The Role Of Marketing Database Management.-- 8. Multi-Channel Coordination And E-Business.-- 9. Management Information System.
978-93-93884-04-6
Electronic commerce -- Management Electronic commerce -- Case studies