Levy, Michael, author <br/><br/>
Retailing management/ 
by Michael Levy and Druv Grewal 
 - Eleventh Edition 
 - New York:  McGraw Hill,  c2023 
 - xxviii, 643 pages;  illustrations:  28 centimeters 
 - c2023 
<br/><br/> Includes glossary and Indexes  
<br/><br/>Chapter 1. Introduction to the world of retailing,-- Chapter 2. Types of retailers,-- Chapter 3. Digital retailing,-- Chapter 4. Multichannel and omnichannel retailing,-- Chapter 5. Consumer behavior,-- Chapter 6.Retail Market strategy,-- Chapter 7. Financial strategy,-- Chapter 8. Retail locations,-- Chapter 9. Retail site location,-- Chapter 10. Information systems and supply chain management,-- Chapter 11. Customer relationship management,-- Chapter 12. Managing the merchandise planning process,-- Chapter 13. Buyingmerchandise,-- Chapter 14. Retail pricing ,-- Chapter 15. Retail communication mix,-- Chapter 16. Huamn resources and managing the store,-- Chapter 17. Store layout, design, and visual mershandising,-- Chapter 18. Customer service. 
<br/><br/><label>ISBN: </label>978-1-265-07246-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade -- Management
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.87  / L57r