Naval, Girly H. <br/><br/>
Strategic marketing management :  Simplified moves for rookies/ 
by Girly H. Naval 
 - Manila:  Mindshapers Co.,Inc.,  c2021 
 - xiv, 166 pages:  illustrations;  23 centimeters 
 - c2021 
<br/><br/> Includes glossary and references 
<br/><br/>Chapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy. 
<br/><br/><label>ISBN: </label>978-621406-309-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.84  / N22s