Strategic marketing management : Simplified moves for rookies - Naval, Girly H. (Manila: Mindshapers Co.,Inc., 2021)
Chapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy.
Includes glossary and references
Keywords: Marketing -- Management