Cateora, Philip R. <br/><br/>
International marketing / 
by Philip R. Cateora 
 - Eighteenth edition  
 - New York :   McGraw-Hill Education,  c2020 
 - xxxii, 682 pages :   illustrations ;   28 cm. 
<br/><br/> Includes glossary and indices. 
<br/><br/>Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material. 
<br/><br/><label>ISBN: </label>978-1-260-54787-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8  / C28i