International marketing - Cateora, Philip R.; Money, R. Bruce, joint author; Gilly, Mary C., joint author; Graham, John L., joint author (New York : McGraw-Hill Education, 2020)
Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material.
Includes glossary and indices.
Keywords: Marketing