TY  - BOOK
AU  -  Cateora, Philip R.
AU  -  Money, R. Bruce, joint author.
AU  -  Gilly, Mary C., joint author.
AU  -  Graham, John L., joint author. 
TI  - International marketing
SN  - 978-1-260-54787-0
U1  - BCir. 658.8 Eighteenth edition
PY  - 2020///
CY  - New York : 
PB  - McGraw-Hill Education
KW  - Marketing.
N1  - Includes glossary and indices; Contents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material
ER  -