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1.
Service marketing: Integrating customer focus across the firm/ by Valarie A. Zeitham by
Edition: Seventh Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Mc Graw Hill Education, c2018
Availability: Items available for loan: UM Bansalan College LIC (1)Call number: BCir. 658.812 Z3s 2018.

2.
Services marketing : Integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Martin Mende by
Edition: Eight edition
Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: Adolescent;
Publication details: New York : McGraw Hill LLC, c2024
Availability: Items available for loan: UM Bansalan College LIC (1)Call number: BCir. 658 Se695 2024.

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