000 | 01116nam a22003377a 4500 | ||
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003 | OSt | ||
005 | 20230901130244.0 | ||
006 | a||||dr|||| 001 0 | ||
007 | ta | ||
008 | 230901t2021 |||a|||dr|||| 001 0 eng d | ||
020 | _a978-0170439978 | ||
040 | _cUM Bansalan College LIC | ||
082 |
_aBCir. 658.834 _bH867c |
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100 |
_aHoyer, Wayne D. _916805 |
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245 |
_aConsumer behavior/ _cby Wayne D. Hoyer |
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250 | _aSecond edition | ||
260 |
_aAustralia: _bCengage, _cc2021 |
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300 |
_axix,446 pages: _billustrated; _c24 cm |
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362 | _ac2021 | ||
500 | _aincludes Glossary and Index | ||
505 | _aAn introduction to consumer behaviour -- The psychological core -- The process of making decisions -- The consumer's culture -- Consumer behaviour outcomes and issues | ||
650 |
_a Consumer behavior _914892 |
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650 |
_a Consumer's preferences _914893 |
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650 |
_a Consumer profiling _914894 |
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650 | _a Marketing | ||
700 |
_aMaclnnis, Deborah J. _916806 |
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700 |
_aPieters, Rik _916807 |
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700 |
_aChan, Eugene _916808 |
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700 |
_aNorthey, Gavin _916809 |
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942 |
_2ddc _cBC |
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999 |
_c10320 _d10320 |