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008 230901t2021 |||a|||dr|||| 001 0 eng d
020 _a978-0170439978
040 _cUM Bansalan College LIC
082 _aBCir. 658.834
_bH867c
100 _aHoyer, Wayne D.
_916805
245 _aConsumer behavior/
_cby Wayne D. Hoyer
250 _aSecond edition
260 _aAustralia:
_bCengage,
_cc2021
300 _axix,446 pages:
_billustrated;
_c24 cm
362 _ac2021
500 _aincludes Glossary and Index
505 _aAn introduction to consumer behaviour -- The psychological core -- The process of making decisions -- The consumer's culture -- Consumer behaviour outcomes and issues
650 _a Consumer behavior
_914892
650 _a Consumer's preferences
_914893
650 _a Consumer profiling
_914894
650 _a Marketing
700 _aMaclnnis, Deborah J.
_916806
700 _aPieters, Rik
_916807
700 _aChan, Eugene
_916808
700 _aNorthey, Gavin
_916809
942 _2ddc
_cBC
999 _c10320
_d10320