000			01030nam a22002537a 4500
003			OSt
005			20241008152019.0
006			a||||dr|||| 00| 0
007			ta
008			240904t2024 |||a|||dr|||| 00| 0 eng d
020			_a978-621-427-148-1
040			_cUM Bansalan College LIC
082			_aBFil. 658.8 _bAl66u
100			_aAlminar-Mutya, Ruby F., author _9178
245			_aUnderstanding marketing research / _cby Ruby F. Alminar-Mutya
260			_aIntramuros, Manila : _bUnlimited Books Library Services and Publishing, Inc., _cc2024
300			_ax, 255 pages : _billustrations ; _c27 centimeters
336			_ardacontent
362			_ac2024
504			_aIncludes bibliographical references.
505			_a1. Basic research and marketing research. -- 2. Type of research and the research problem. -- 3. Formulating the marketing research problem and proposal. -- 4. Marketing research data collection. -- 5. The marketing research study report.
650		0	_aMarketing -- Research _92466
942			_2ddc _cBFI
999			_c10648 _d10648