| 000 | 01282nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241008152019.0 | ||
| 006 | a||||dr|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 240904t2024 |||||||dr|||| 00| 0 eng d | ||
| 020 | _a978-621-427-169-6 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBFil. 658.8 _bAd951 |
||
| 100 |
_aAbante, Marmelo V., author _916550 |
||
| 245 |
_aAdvanced marketing management / _cby Marmelo V. Abante, Melchor S. Julianes and co-authors |
||
| 260 |
_aIntramuros, Manila : _bUnlimited Books Library Services and Publishing, Inc., _cc2024 |
||
| 300 |
_axiv, 254 pages : _c27 centimeters |
||
| 336 | _ardacontent | ||
| 362 | _ac2024 | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _a1. An overview of strategic marketing. -- 2. Strategic marketing planning and analysis. -- 3. Consumer behavior and market research. -- 4. Brand management and innovation. -- 5. Integrated marketing communications. -- 6. International and global marketing. -- 7. Emerging trends in marketing. -- 8. marketing analytic and decision making. -- 9. Marketing leadership and change management. -- 10. Capstone project and presentations . | ||
| 650 | 0 |
_aMarketing -- Management _915099 |
|
| 700 |
_aJulianes, Melchor S. _917304 |
||
| 942 |
_2ddc _cBFI |
||
| 999 |
_c10651 _d10651 |
||