000			01061nam a22002537a 4500
003			OSt
005			20241015100258.0
006			a||||dr|||| 001 0
007			ta
008			240910t2024 |||al||dri||| 001 0 eng d
020			_a978-1-03-242635-8
040			_cUM Bansalan College LIC
082			_aBCir. 658.8/1 _bSa326 _2Eleventh edition
100			_aIngram, Thomas N., author _917234
245			_aSales management : _bAnalysis and decision making / _cby Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., and Michael R. Williams
250			_aEleventh edition
260			_aNew York : _bRoutledge, _cc2024
300			_axviii, 350 pages : _bcolor illustrations ; _c25 centimeters
336			_ardacontent
362			_ac2024
504			_aIncludes index.
505			_a1. Describing the personal selling function. -- 2. Defining the strategic role of the sales function. -- 3. Developing the salesforce. -- 4. Directing the salesforce. -- 5. Determining the salesforce effectiveness and performance.
942			_2ddc _cBC
999			_c10681 _d10681