| 000 | 00941nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240925145132.0 | ||
| 006 | a||||dr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 240911t2023 |||a|||dr||i| 001 0 eng d | ||
| 020 | _a978-93-93274-16-8 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658 _bM6977s |
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| 100 |
_aAashima, Mittal, author _917235 |
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| 245 |
_aServices marketing / _cby Aashima Mittal and Ayushi Sethi |
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| 260 |
_aNew Delhi : _bNisha Scientific, _cc2023 |
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| 300 |
_avii, 292 pages : _billustrations ; _c22 centimeters |
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| 336 | _ardacontent | ||
| 362 | _ac2023 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality. | ||
| 650 | 0 |
_aService industries--Marketing _911379 |
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| 700 |
_aSethi, Ayushi _917284 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c10682 _d10682 |
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