| 000 | 00999nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241010112018.0 | ||
| 006 | a||||dr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 240911t2023 |||||||dri||| 001 0 eng d | ||
| 020 | _a978-0-367-42686-6 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_2Second edition _aBCir. 658.8/342 _bSt437e |
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| 100 |
_aStephens, Debra L., author _917242 |
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| 245 |
_aEssentials of consumer behavior : _bAn applied approach / _cby Debra L. Stephens |
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| 250 | _aSecond edition | ||
| 260 |
_aNew York : _bRoutledge, _cc2023 |
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| 300 |
_aviii, 215 pages : _c22 centimeters |
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| 336 | _ardacontent | ||
| 362 | _ac2023 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a1. Fundamental concepts in consumer behavior. -- 2. How consumers create meaning. -- 3. Customer welfare. -- 4. Shift in technology and consumer values. | ||
| 650 | 0 |
_aConsumers - Attitudes (Psychology) _914670 |
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| 650 | 0 |
_aConsumers _912177 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c10688 _d10688 |
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