000			01828nam a22002897a 4500
003			OSt
005			20241008164830.0
006			a||||dr|||| 001 0
007			ta
008			240917t2024 |||ajl|dri||| 001 0 eng d
020			_a978-1-3986-1171-9
040			_cUM Bansalan College LIC
082			_2Eight edition _aBCir. _bSm51m
100			_aSmith, PR, author _917280
245			_aMarketing communications : _bIntegrating online and offline, customer engagement and digital technologies / _cby PR Smith and Ze Zook
250			_aEighth edition
260			_aLondon : _bKogan Page Limited, _cc2024
300			_axxi, 730 pages : _billustrations ; _c24 centimeters
336			_ardacontent
362			_ac2024
504			_aIncludes bibliographical references and index.
505			_aPart 1. Communication background and theories. 1. Integrated marketing communications. -- 2. Branding. -- 3. Customer relationship management. -- 4. Buyer behavior. -- 5. Communications theory. -- 6. Marketing communications research, metrics and measurement.-- 7. Marketing communications agencies. -- 8. International marketing communications. -- 9. The changing communications environment. -- 10. The marketing communications plan. -- Part 2. Communication tools. -- 11. Selling, social selling, AI integrated telesales, MA, martech and the metaverse. -- 12. Advertising. -- 13. Publicity and public relations.-- 14. Sponsorship. -- 15. Content marketing and other sales promotion. -- 16. Direct mail, email, messaging and chatbots. -- 17. Exhibitions, events and experiential marketing. -- 18. Merchandising and point of sale. -- 19. Packaging. -- 20. Owned media - websites and social media.
650		0	_aMarketing _94371
650		7	_aMarketing -- Communications _2sears _917472
700			_aZook, Ze _917281
942			_2ddc _cBC
999			_c10728 _d10728