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| 040 | _cUM Bansalan College LIC | ||
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_aBPer. 650 _bH261 |
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| 245 | _aThe best way to name a new product | ||
| 260 |
_aUnited States of America : _bHarvard Business School Publishing Corporation, _cc2023 |
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| 300 |
_apages 17-28 : _billustrations ; _c26 centimeters |
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| 440 |
_vVolume 101, Number 1 (January - February 2023) _pHarvard Business Review _917929 |
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