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008 250716c |||mr|gdd|||| 00| 0 eng d
040 _cUM Bansalan College LIC
082 _aBPer. 650
_bH261
245 _aThe best way to name a new product
260 _aUnited States of America :
_bHarvard Business School Publishing Corporation,
_cc2023
300 _apages 17-28 :
_billustrations ;
_c26 centimeters
440 _vVolume 101, Number 1 (January - February 2023)
_pHarvard Business Review
_917929
650 0 _aNew products
_98888
650 0 _aBusiness
_94325
942 _2ddc
_cBPER.
999 _c10924
_d10924