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| 006 | smr|pdd|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 250718c |||mr|gdd|||| 00| 0 eng d | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBPer. 650 _bH261 |
||
| 100 |
_aStengel, jim _917972 |
||
| 245 |
_aHow brand building and performance marketing can work together / _cby Jim Stengel, Cait Lamberton and Ken Favarro |
||
| 260 |
_aUnited States of America : _bHarvard Business School Publishing Corporation, _cC2023 |
||
| 300 |
_apages 125-135 ; _billustrations : _c26 centimeters |
||
| 440 |
_pHarvard Business Review _vVolume 101, Number 3 (May-June 2023) _917929 |
||
| 650 | 0 |
_aBusiness _94325 |
|
| 650 | 0 |
_aManagement _915866 |
|
| 700 |
_aLamberton, Cait _917973 |
||
| 700 |
_aFavaro, Ken _917974 |
||
| 942 |
_2ddc _cBPER. |
||
| 999 |
_c10960 _d10960 |
||