000			01619nam a22002417a 4500
003			OSt
005			20260113163235.0
006			a||||dr|||| 001 0
007			ta
008			250818t2025 ||||||||ri||| 001 0 eng d
020			_a978-81-19677-9
040			_cUM Bansalan College LIC
082			_aBCir. 658.827 _bB733
100			_aFink, Kaley, editor _918012
245			_aBrand management / _cedited by Kaley Fink
260			_aNew Delhi : _bDiscovery Publishing House, _cc2025
300			_av, 243 pages ; _c22 centimeters
336			_ardacontent
500			_aIncludes bibliographical references and index.
505			_aContents: 1. The Holistic Vision of Brand Management.-- 2. Exploring the Effects of Brand Risk Management Activities on Brand Security: A Perspective from Innovation Stimulus as a Moderator.-- 3. Branding: Too often Overlooked in Disruptive Innovation and Social Purpose Arenas.-- 4. Invented Corporate Heritage Brands.-- 5. Competition Between Private Labels and National Brands in a Multichannel Retailer.-- 6. Celebrity Endorsement: Developing A Brand Image in Housing Ads.-- 7. Managing and Building B2B SME Brands: An Emerging Market Perspective.-- 8. Redefining Brand Hijacking from a Non-collaborative Brand Co-creation Perspective.-- 9. Corporate Heritage Brands, Augmented Role Identity and Costumer Satisfaction.-- 10. To be (Family): The Familiness Effect Over Brand Authenticity Posts on Social Media and Consumer Engagement Relationship.-- 11. Brand Orientation: A Systematic Literature Review and Research Agenda
650		0	_aBrand name products _912025
942			_2ddc _cBC
999			_c11008 _d11008