| 000 | 01274nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260113163037.0 | ||
| 006 | a||||dr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 250818t2025 |||||||dri||| 001 0 eng d | ||
| 020 | _a978-1-77956-379-8 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 685.8 _bT453s |
||
| 100 |
_aTiwari, Sunil, author _918013 |
||
| 245 |
_aStrategic international marketing / _cby Sunil Tiwari and Richa Tiwari |
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| 260 |
_aBurlington, ON : _bSociety Publishing, _cc2025 |
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| 300 |
_axv, 205 pages ; _c22 centimeters |
||
| 336 | _ardacontent | ||
| 500 | _aIncludes index. | ||
| 505 | _a1. Introduction to Strategic International Marketing.-- 2. Market Research in International Marketing.-- 3. Entry Strategies in International Marketing.-- 4. Developing Marketing Strategies for Global Markets.-- 5. Managing Products and Services in International Markets.-- 6. International Marketing Ethics and Corporate Social Responsibility.-- 7. Global Brand Management.-- 8. International Marketing Communication.-- 9. International Marketing Metrics and Performance Evaluation.-- 10. Future Trends in Strategic International Marketing. | ||
| 650 | 0 |
_aMarketing _94371 |
|
| 650 | 0 |
_aMultinational corporations _914849 |
|
| 942 |
_2ddc _cBC |
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| 999 |
_c11009 _d11009 |
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