| 000 | 01172nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260113163624.0 | ||
| 006 | a||||dr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 250818t |||||||dr|||| 001 0 eng d | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.84 _bM589i |
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| 100 |
_aMike, Adam, author _918014 |
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| 245 |
_aInternet marketing : _bHistory, concept and strategies / _cby Adam Mike |
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| 250 | _aFirst edition | ||
| 260 |
_aNew Delhi : _bRandom Publications LLP, _cc2024 |
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| 300 |
_av, 324 pages : _c22 centimeters |
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| 336 | _ardacontent | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: 1. Integrated Marketing Communications.-- 2. Market Analysis and Competitor Analysis.-- 3. Research Methodologies.-- 4. Survey and Measuring Purchase Behaviour.-- 5. Survey of Consumption Expenditure.-- 6. Securing E-Commerce: A Systematic Approach.-- 7. Electronic Commerce for Small to Medium Sized.-- 8. Promotion: Integrated Marketing Communication.-- 9. The Risks and Rewards of Electronic Commerce. | ||
| 650 | 0 |
_aInternet marketing _912032 |
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| 650 | 0 |
_aElectronic commerce _912031 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c11010 _d11010 |
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