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020 _a978-1-394-28487-0
040 _cUM Bansalan College LIC
082 _aBCir. 659.2
_bY28p
100 _aYaverbaum, Eric, author
_918020
245 _aPublic relations for dummies /
_cby Eric Yaverbaum
250 _aThird edition
260 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_cc2025
300 _axvi, 364 pages ;
_c22 centimeters
336 _ardacontent
440 _aLearning Made Easy
_916472
500 _aIncludes index.
505 _aContents: 1. What It Is, How It Works.-- 2. Brainstorming and Thinking Creatively.-- 3. Putting the PR Wheels in Motion.-- 4. Choosing the Right Medium for Your Message.-- 5. Creating Buzz.-- 6. The Part of Tens.
650 7 _aPublic relations
_2sears
_94891
942 _2ddc
_cBC
999 _c11014
_d11014