| 000 | 01328nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260113170142.0 | ||
| 006 | a||||dr|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 250819t2025 |||a|||dr|||| 00| 0 eng d | ||
| 020 | _a978-621-427-281-5 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBFil. 658.84 _bG165s |
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| 100 |
_aGarcia, Lorma, S.P., author _918034 |
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| 245 |
_aStrategic marketing management : _bIntegrating insight, innovation, and execution for sustained competitive advantage / _cby Lorma S.P. Garcia, Prackie Jay T. Acaylar and Erwin C. Zabala |
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| 260 |
_aQuezon City : _bUnlimited Books Library Services & Publishing, Inc., _cc2025 |
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| 300 |
_axii, 214 pages ; _billustrations : _c25 centimeters |
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| 336 | _ardacontent | ||
| 500 | _aIncludes bibliographical references. | ||
| 505 | _aContents: 1. Strategic Marketing Planning and Context.-- 2. Marketing Information Gathering and Analysis.-- 3. Strategy Development.-- 4. Marketing Strategies.-- 5. Product Innovation Strategies.-- 6. Optimizing the Marketing Mix: Strategic Approaches to Pricing, Channels, and Communication.-- 7. Strategic Execution and Emerging Trends in Marketing.-- | ||
| 650 | 0 |
_aMarketing -- Management _915099 |
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| 700 |
_aAcaylar, Prackie Jay T. _918035 |
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| 700 |
_aZabala, Erwin C. _918036 |
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| 942 |
_2ddc _cBFI |
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| 999 |
_c11026 _d11026 |
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