000			01044nam a22002417a 4500
003			OSt
005			20260114094742.0
006			a||||dr|||| 00| 0
007			ta
008			250819t |||||||dr|||| 00| 0 eng d
020			_a978-621-427-241-9
040			_cUM Bansalan College LIC
082			_aBFil. 658.8 _bB1619p
100			_aBairan, Bonifacio P., author _917198
245			_aPrinciples of market research / _cby Bonifacio P. Bairan
260			_aIntramuros, Manila : _bUnlimited Books Library Services & Publishing, Inc., _cc2025
300			_axii, 258 pages ; _c25 centimeters
336			_ardacontent
500			_aIncludes bibliographical references.
505			_aContents: 1. Introduction to Market Research and the Research Process.--2. Market Research Design and Data Identification.--3. Sampling in Market Research.--4. Qualitative Market Research.--5. Marketing Research.--6. Quantitative Data Collection Methods.--7. Measurement and Questionnaire Design.
650		0	_aMarketing -- Research _92466
942			_2ddc _cBFI
999			_c11033 _d11033