| 000 | 01097nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250905092011.0 | ||
| 006 | a||||dr|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 250819b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-621-427-262-4 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBFil. 659.105 _bB1619i |
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| 100 |
_aBairan, Bonifacio P., author _917198 |
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| 245 |
_aIndustrial marketing / _cby Bonifacio P. Bairan |
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| 260 |
_aQuezon City : _bUnlimited Books Library Services & Publishing, Inc., _cc2025 |
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| 300 |
_axi, 235 pages ; _c25 centimeters |
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| 336 | _ardacontent | ||
| 500 | _aIncludes bibliographical references. | ||
| 505 | _a1. Introduction to Industrial Marketing.-- 2. Understanding the Industrial Market.-- 3. Industrial Marketing Strategy.-- 4. Product and Service Marketing.-- 5. Pricing Strategies.-- 6. Distribution Channels.-- 7. Integrated Marketing Communications.-- 8. Sales and Relationship Management.-- 9. Digital Transformation in Industrial Marketing.-- 10. Future Trends and Challenges. | ||
| 650 | 0 |
_aMarketing _94371 |
|
| 942 |
_2ddc _cBFI |
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| 999 |
_c11035 _d11035 |
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