000			01237nam a22002537a 4500
003			OSt
005			20260211135015.0
006			a||||dr|||| 00| 0
007			ta
008			250912t2025 |||||||dr|||| 00| 0 eng d
020			_a978-621-406-404-5
040			_cIntramuros, Manila, Philippines :
082			_aBFil. 658 _bC146m
100			_aCamilar-Serrano, Angelta Ong, author _917199
245			_aMastering services marketing : _bStrategies for success in a dynamic marketplace / _cby Angelita Ong Camilar-Serrano
260			_aIntramuros, Manila, Philippines : _bMindshapers Co., Inc., _cc2025
300			_axii, 207 pages ; _c25 centimeters
336			_ardacontent
500			_aIncludes bibliographical references.
505			_a1. Introduction to Services Marketing.-- 2. Consumer Behavior in Services.-- 3. Service Design and Innovation.-- 4. Developing Service Products and Brands.-- 5. Pricing Strategies for Services.-- 6. Service Delivery and Distribution.-- 7. Integrated Marketing Communications for Services.-- 8. Managing Service Quality and Customer Experience.-- 9. The Future of Services Marketing.
650		0	_aService industries--Marketing _911379
650		0	_aCustomer services _912097
942			_2ddc _cBFI
999			_c11079 _d11079