000			01267nam a22002777a 4500
003			OSt
005			20260107155340.0
006			a||||dr|||| 00| 0
007			ta
008			250915t2023 |||a|||dr|||| 001 0 eng d
020			_a9781529768725
040			_cUM Bansalan College LIC
082			_aBCir. 658.83 _bY56a
100			_aYildirim, Gokhan _918113
245			_aApplied marketing analytics using R/ _cby Gokhan Yildirim and Raoul Kubler
260			_a London : _bSage, _cc2023
300			_a xvii, 369 pages : _b illustrations (some color) ; _c23 centimeters
336			_ardacontent
362			_ac2023
500			_aInclude index.
505			_aContents: Chapter 1: Introduction-- Chapter 2: Customer Segmentation-- Chapter 3: Marketing Mix Modelling-- Chapter 4: Attribution Modelling-- Chapter 5: User Generated Data Analytics-- Chapter 6: Customer Mindset Metrics-- Chapter 7: Text Mining-- Chapter 8: Churn Prediction and Marketing Classification Models With Supervised Learning-- Chapter 9: Demand Forecasting-- Chapter 10: Image Analytics-- Chapter 11: Data Project Management and General Recommendations.
650		0	_aMarketing. _9200
650		0	_aMarketing -- Data processing _914889
700			_aKubler, Raoul _918114
942			_2ddc _cBC
999			_c11085 _d11085