| 000 | 01121nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250915150656.0 | ||
| 006 | a||||dr|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 250915t2025 |||a|||dr|||| 00| 0 eng d | ||
| 020 | _a978-1-77956-296-4 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBFil. 658.84 _bG5621 |
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| 100 |
_aSarabia, Roberto Castaneda editor _918116 |
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| 245 |
_aGlobal marketing management/ _cedited by Roberto Castaneda Sarabia |
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| 260 |
_aCanada : _bToronto Academic Press., _cc2025 |
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| 300 |
_axiii, 264 pages ; _billustrations : _c25 centimeters |
||
| 336 | _ardacontent | ||
| 500 | _aIncludes indices. | ||
| 505 | _aContents: CHAPTER 1: UNDERSTANDING INTERNATIONAL MARKETING-- CHAPTER 2: GLOBAL MARKETING ENVIRONMENT-- CHAPTER 3: MARKETING SEGMENTATION, TARGETING, AND POSITIONING-- CHAPTER 4: MARKET ENTRY STRATEGIES-- CHAPTER 5: EXPORT MARKETING-- CHAPTER 6: BRANDING IN MARKETING-- CHAPTER 7: INDUSTRY 4.0 ANDIMPACT ON GLOBAL MARKETING-- CHAPTER 8: INTERNATIONAL MARKETING RESEARCH | ||
| 650 | 0 |
_aMarketing -- Management _915099 |
|
| 650 | 0 |
_aBusiness _94325 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c11087 _d11087 |
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