| 000 | 01067nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260107163537.0 | ||
| 006 | a||||dr|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 250915t2025 |||a|||dr|||| 00| 0 eng d | ||
| 020 | _a978-1-5296-2424-3 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.84 _bSe492m |
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| 100 |
_aSelnes, Fred _918117 |
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| 245 |
_aMarketing management : _bA customer-centric approach / _cby Fred Selnes and Even J. Lanseng |
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| 260 |
_aLondon : _b SAGE Publications Ltd., _cc2025 |
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| 300 |
_axvi, 341 pages ; _billustrations : _c25 centimeters |
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| 336 | _ardacontent | ||
| 500 | _aIncludes references and indeces. | ||
| 505 | _aContents: 1 Introduction to marketing management-- 2 Competitive dynamics-- 3 Customer behaviour-- 4 Marketing communication-- 5 Customer portfolio management-- 6 Product category management-- 7 Brand management -- 8 Developing the strategic marketing plan | ||
| 650 | 0 |
_aMarketing -- Management _915099 |
|
| 650 | 0 |
_aBusiness _94325 |
|
| 700 |
_aLanseng, Even J. _918118 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c11090 _d11090 |
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