| 000 | 01064nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260316142459.0 | ||
| 006 | a||||dr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 250922t2025 |||a|||dr|||| 00| 0 eng d | ||
| 020 | _a 978-0-357-92921-6 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.8 _bL2181m 2025 _214th edition |
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| 100 |
_aLamb, Charles W. _94414 |
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| 245 |
_aMKTG 14 : _bPrinciples of marketing / _cby Charles W. Lamb, Joe F. Hair and Carl McDaniel |
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| 250 | _a14th edition | ||
| 260 |
_aUSA : _b Cengage Learning, Inc., _cc2025 |
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| 300 |
_avii, 403 pages : _c27 centimeters |
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| 336 | _ardacontent | ||
| 362 | _ac2025 | ||
| 500 | _aIncludes glossary and index. | ||
| 505 | _aContents: Part 1 The World of Marketing-- Part 2 Analyzing Market Opportunities-- Part 3 Product Decisions-- Part 4 Distribution Decisions-- Part 5 Promotion and Communication Strategies-- Part 6 Pricing Decisions. | ||
| 650 | 0 |
_aMarketing _94371 |
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| 700 |
_aHair, Joe F. _918160 |
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| 700 |
_aMcDaniel, Carl _91951 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c11117 _d11117 |
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