000			02068nam a22002657a 4500
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005			20260107163208.0
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008			250922t2024 |||a|||dri||| 00| 0 eng d
020			_a978-1-032-38069-8
040			_cUM Bansalan College LIC
082			_aBCir. 658.8 _bM834m
100			_aMorrison, Alastair M., author _918162
245			_aMarketing and managing tourism destinations / _cby Alastair M. Morrison
250			_aThird edition
260			_aAbingdon. Oxon : _bRoutledge, _cc2024
300			_axxvi, 969 pages : _billustrations ; _c24 centimeters
336			_ardacontent
500			_aIncludes index.
505			_aContents: Part I. Critical Concepts in Destination Management and Marketing.-- 1. Destination Management and Marketing.-- 2. Destination Sustainability and Social Responsibility.-- 3. Quality of Life and Well-being of Destination Residents.-- Part II. 4. Destination Planning.-- 5. Destination Management Research.-- 6. Destination Leadership, Coordination and Governance.-- 7. Destination Product Development.-- 8. Destination Partnership and Team-Building.-- 9. Destination Stakeholder Relationships and Involvement.-- 10. Visitor Management.-- 11. Destination Crisis Management.-- 12. Planning Marketing, Branding, and Communications.-- Part III. Destination Marketing, Branding, and Communication.-- 13. Destination Positioning, Image, and Branding.-- 14. Destination Integrated Marketing Communications.-- 15. E-marketing and ICTs.-- Part IV. Destination Markets and Trends.-- 16. Consumer Behavior, Segmentation, and Market Trends.-- 17. Domestic Leisure and VFR Travel Markets.-- 18. International Pleasure and Leisure Travel Markets.-- 19. Business Travel and Business Event Markets.-- Part V. Destination Management Performance Management and the Future of Destination Management.-- 20. Destination Management Performance Measurement and Management.-- 21. The Future of Destination Management.
650		0	_aTourist trade _911930
650		0	_aMarketing _94371
942			_2ddc _cBC
999			_c11118 _d11118