000			00953nam a22002417a 4500
001			6888
003			OSt
005			20250226184804.0
008			160923b xxu||||| |||| 00| 0 eng d
020			_a978-971-27-1981-3
040			_cUM Bansalan College LIC
082			_aBFil.658.8 _bJ879p
100			_91659 _aJucutan, Myra Lao
245			_a101 product innovations and marketing/ _cby Myra Lao Jucutan and Felix M. Lao Jr.
260			_aPasig City : _bAnvil Publishing, Inc., _cc2008
300			_a101p.: _bill.; _c18.9cm.
362			_ac2008
500			_aIncludes references.
505			_aSection 1: Innovation basics.-- Section 2: Customer identification.-- Section 3: Marketing tools and beyond.-- Section 4: Costumer identification.-- Section 5: Groundwork planning.-- Section 6: Brand, media, and advertising.-- Section 7: Strategic launch analysis.
650		0	_aMarketing _94371
700			_91662 _aLao, Felix M. Jr.
942			_2ddc _cBFIL.
999			_c1116 _d1116