000			01437nam a22002897a 4500
003			OSt
005			20260107154243.0
006			a|||||r|||| 00| 0
007			ta
008			251218b |||ac||dr|||| 00| 0 eng d
020			_a978-971-98-2549-4
040			_cUM Bansalan College LIC
082			_aBFil. 658.8 _bP935
100			_aBaquillas, Jonalyn C. _919165
245			_aPrinciples of marketing for higher education : _bA global perspective / _cby Jonalyn C. Baquillas, Rayan P. Dui, Luz T. Suplico-Jeong, Miguel Paolo L. Paredes, Francia R. Santos, and Alexander Josaissen
260			_aQuezon City, Philippines : _bC&E Publishing, Inc., _cc2025
300			_avi, 194 pages: _billustrated; _c22.9 cm.
500			_aIncluded Reference.
505			_aContents: Marketing In A Changing World-- Strategic Marketing-- The Marketing Environment-- Consumer and Business Market-- Market Information and Marketing Research-- Market Segmentation, Targeting, and Poisoning-- Brands, Product, Packaging, And Services-- Pricing Strategies-- Managing Marketing Channels- Integrated Marketing Communications-- The Global Market Place-- Social Responsibility and Marketing Ethics.
650		0	_aMarketing _94371
700			_aDui, Ryan P. _919189
700			_aSuplico-Jeong, Luz T. _919190
700			_aParedes, Miguel Paolo L. _919192
700			_aSantos, Francia R. _919193
700			_aJosaissen, Alexander _919197
942			_2ddc _cBFI
999			_c11565 _d11565