| 000 | 01116nam a22002297a 4500 | ||
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| 003 | OSt | ||
| 005 | 20260106104744.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 251219b |||ac||dr|||| 00| 0 eng d | ||
| 020 | _a978-93-6224-319-5 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.4 _bM341 |
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| 100 |
_aTjong, Sandra _919206 |
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| 245 |
_aMarketing research / _cedited by Sandra Tjong |
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| 260 |
_aNew Delhi, India : _bDiscovery Publishing House, _cc2025 |
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| 300 |
_a277 pages : _billustrations ; _c25 centimeters |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: An Overview of Market Research.-- Research Design: What it is, Elements & Types.-- Data Collection and Its Sources.-- Consumer Research.-- Hypothesis Testing in Market Research Methodology.-- Sampling In Marketing Research.-- Data Analysis for Marketers: Methods, Techniques, and Process.-- Using the Meetings, Conferences, and Group Discussion in Marketing Research.-- Preparing Research Report.-- Bibliography-- Index. | ||
| 650 | 0 |
_aMarketing -- Research _92466 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c11573 _d11573 |
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