000			01146nam a22002177a 4500
999			_c116 _d116
001			4103
003			OSt
005			20190116143319.0
008			160826b xxu||||| |||| 00| 0 eng d
020			_a9-71-914325-8
040			_cUM Bansalan College LIC
082			_2Third edition _aBFil. 658.8 _bM67b
100			_9277 _aMiranda, Gregorio S.
245			_aBasic marketing/ _cby Gregorio S. Miranda
250			_aThird revised edi.
260			_bL & G business house _cc1991.
300			_a328p.: _c22.2 cm.
500			_aInclude bibliography
505			_aChapter 1.--An overview of marketing --2. The consumer in our economic society --3. Consumer behavior and motivations --4. Channels of distribution --5. The middlemen marketing --6. Physical distribution --7. Cooperative marketing --8. Marketing of agricultural products --9. Industrial marketing --10. The buying function --11. Selling and advertising --12. Transportation and storage --13.Standardixation --14. Market finance --15. Market risks --16. Market research --17. Market management --18. Market policies --19. The need for consumer education.
942			_2ddc _cBFI