000			00975nam a22002417a 4500
001			1076
003			OSt
005			20241022155251.0
008			160929b xxu||||| |||| 00| 0 eng d
020			_a0-07-006879-8
040			_cUM Bansalan College LIC
082			_2Second edition _aBCir. 658.8 _bB669m
100			_91782 _aBovee, Courtland L.
245			_aMarketing/ _cby Courtland L. Bovee, Michael J. Houston and John V. Thill.
250			_aSecond edition
260			_a--New York: _bMc Graw-Hill, Inc. _cc1995
300			_axxiv, 709 p. _bill.; _c27.5cm.
500			_aIncludes references, glossary and indexes
505			_aPart I. Understanding marketing today --II. Market analysis and target marketing --III. Product strategy --IV. Pricing strategy and management --V. Distribution strategies --VI. Promotion strategy --VII. Marketing in today's global economy.
700			_91783 _aHouston, Michael J.
700			_91784 _aThill, John V.
942			_2ddc _cBC
999			_c1241 _d1241