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008			160929b xxu||||| |||| 00| 0 eng d
040			_cUM Bansalan College LIC
082			_aB.C. 658.73 _bK452s
100			_91804 _aKerber, Ronald L.
245			_aStrategic product creation/ _cby Ronald L. Kerber
260			_a--New York: _bMcGraw-Hill, _cc2007
300			_axviii,315p.: _c22.8cm.
500			_aInclude index.
505			_acontents --1. product creation leadership delivering business result --2. product idea generation sensing customer needs and market opportunities --3. technology capabilities --4. product creation process design leveraging discipline and judgment --5. the competitive product portfolio integrating process and product architecture -6. people and project management inspiring and leading and workforce --7. innovation partnerships connecting the extended enterprise --8. walt Disney imagineering stories of the impossible --9. mars incorporated consumer -driven innovation --10. whirlpool corporation buiding a global product creation capability --11. united technologies corporation discipline and balance in innovation --12. IBM leveraging customer focus, research and collaboration.
700			_91805 _aLaseter, Timothy M.
942			_2ddc _cBC
999			_c1253 _d1253