| 000 | 00937nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 5008 | ||
| 003 | OSt | ||
| 005 | 20240528132723.0 | ||
| 008 | 161004b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-324-59931-2 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_2Tenth edition _aBCir. 658.8 _bM141 2010 |
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| 100 |
_91951 _aMcDaniel, Carl |
||
| 245 |
_aIntroduction to marketing/ _cby Carl McDaniel |
||
| 250 | _a--Tenth edition | ||
| 260 |
_a--China: _bSouth-Western Cengage Learning _cc2010. |
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| 300 |
_axxvii, 697p. _bill.; _c27.5cm. |
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| 500 | _aIncludes glossary and indexes | ||
| 505 | _aPart 1.The world of marketing --2. Analyzing marketing opportunities --3. Product decisions --4. Distribution decisions --5. Promotion and communication strategies --6. Pricing decisions --7. Technology- driven marketing. | ||
| 700 |
_91953 _aLamb, Jr., Charles W. |
||
| 700 |
_91954 _aHair, Jr., Joseph F. |
||
| 942 |
_2ddc _cBC |
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| 999 |
_c1347 _d1347 |
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