000			00923nam a22002417a 4500
001			4789
003			OSt
005			20240529153543.0
008			161004b xxu||||| |||| 00| 0 eng d
020			_a0-07-294164-2
040			_cUM Bansalan College LIC
082			_212 edition _aBCir. 658.848 _bC282 2005
100			_91959 _aCateora, Philip R.
245			_aInternational marketing/ _cby Philip R. Cateora
250			_aTwelfth edition
260			_a--New York: _bMcGraw-Hill _cc2005.
300			_axiii, 697p.: _bill. _c27.5cm.
500			_aInclude indexes
505			_aPart one. An overview --Two. The cultural environment of global markets --Three. assessing global market opportunities --Four. Developing global marketing strategies --Five. implementing global marketing strategies --Six. Supplementary material.
700			_91960 _aRateora, Philip R.
700			_91961 _aGraham, John L.
942			_2ddc _cBC
999			_c1352 _d1352