000			02045nam a22002177a 4500
999			_c1363 _d1363
003			OSt
005			20240910112018.0
008			161006b xxu||||| |||| 00| 0 eng d
020			_a971-584-291-7
040			_cUM Bansalan College LIC
082			_2Seventh edition _aBCir.658.8 _bK848p 1996
100			_aKotler, Philip, author _91972
245			_aPrinciples of marketing/ _cby Philip Kotler and Gary Armstrong.
250			_a--Seventh edition
260			_a--New Jersey: _bPrentice-Hall, Inc. _cc1996.
300			_axviii, 713p. _c26.5cm.
500			_aIncludes appendix, glossary and index
505			_aChapter 1. Marketing in a changing world: creating customer value and satisfaction --2. Strategic planning and the marketing --3. The marketing environment --4. Marketing research and information opportunities --5. Consumer market and consumer buyer behavior --6. Business markets and business buyer behavior --7. Measuring and forecasting demand --8. Marketing segmentation , targeting and positioning for competitive advantage --9. Designing products: products , brand , packaging , and services --10. Designing products; new-product development and product life-cycle strategies --11. Pricing products: pricing considerations and approaches --12. Pricing products: pricing strategies --13. placing products: distribution channels and logistics management --14. Placing products: retailing and wholesaling --15. Promotion products: marketing communication strategy --16. Promoting products: advertising , sales promotion , and public relation --17. Promoting products: personal selling and sales management --18. Building customers relationships through satisfaction , value , and quality --19. Creating competitive advantage: competitor analysis and competitive marketing strategies --20. The global marketplace --21. Marketing services , organization , persons , places , and ideas --22. Marketing and society: social responsibility and marketing ethics.
700			_91973 _aArmstrong, Gary
942			_2ddc _cBC