| 000 | 00878nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 5267 | ||
| 003 | OSt | ||
| 005 | 20240528102145.0 | ||
| 008 | 161006b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-07-108125-2 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_2Ninth edition _aBCir. 658.8 _bC855s 2010 |
||
| 100 |
_91975 _aCravens, David W. |
||
| 245 |
_aStrategic marketing/ _cby David W. Cravens |
||
| 250 | _aNinth edition | ||
| 260 |
_a--New York: _bMcGraw-Hill, Inc. _cc2010. |
||
| 300 |
_axv, 772p. _c22.8cm. |
||
| 500 | _aInclude indexes | ||
| 505 | _aPart one. Strategic marketing --Two. Markets, segments, and customer value --Three. Designing market-driven strategies --Four. Market-driven program development --Five. Implementing and managing market-driven strategies --Six. Comprehensive cases. | ||
| 700 |
_91976 _aPiercy, Nigel F. |
||
| 942 |
_2ddc _cBC |
||
| 999 |
_c1365 _d1365 |
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