| 000 | 00799nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 5974 | ||
| 003 | OSt | ||
| 005 | 20240910112018.0 | ||
| 008 | 161006b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a10-0-273-77982-6 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_2Fourteenth edition _aBaC 658.8 _bK84p |
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| 100 |
_aKotler, Philip, author _91972 |
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| 245 |
_aPrinciples of marketing/ _cby Philip Kotler |
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| 260 |
_a--Boston: _bPearson, _cc2013. |
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| 300 |
_a589p. _bill. _c27.5cm. |
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| 500 | _aIncludes appendix, references glossary and index | ||
| 505 | _aPart 1. Defining marketing and marketing process --2. Understanding the marketplace and consumers --3. Designing a customer-driven strategy and mix --4. Extending marketing. | ||
| 700 |
_91973 _aArmstrong, Gary |
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| 942 |
_2ddc _cBC |
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| 999 |
_c1374 _d1374 |
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